You may have many readers visiting your particular blog, but if they aren’t sharing or commenting they aren’t fascinated enough! Participation of the reader is very vital to a blog’s success. The lack of participation on the part of your audience will let down the entire content marketing exercise.Social engagement therefore is an important ingredient in raising traffic and making your blog more successful. Studies have been an evidence that if people comment or share a content they are more likely to also use the product or services provided by the website.So increase the creativity in your content with these tips to optimize the social engagement quotient of your blog.
Choose interesting and relatable topics – A good way to carry on with this would be to pick something from the latest trends that is relevant to your website. Everyone has some opinions and views to express on certain trending news. Utilize this desire of the audience to get comments on you blog.
Make sharing/commenting an easy task
No one has so much time to search for the share button, no matter how excellent the content is. You can either place it on both the top as well as the bottom of the page or have it scroll along with the particular content. This way people are more likely to share the certain blog.
Post the first comment
A good way to attract more users is to post the first comment yourself. This acts like an invitation and makes the user to post their opinion.
Always reply to comments
This helps in two certain ways:
- The people who have posted feel heard and vital and it also enhances more people to share what they feel.
- You can also end blogs with sentences asking the reader to respond with their certain views. Make sure the comment request is modified to the content rather than being a normal statement like – “write your comments below”.
Add some visual elements to the blog so that it can catch the reader’s eye and make it look more attractive. The chances of sharing or commenting rise if the user actually takes time and reads the entire blog.
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